Built Along the Way
Craftsmanship, curiosity, and the pursuit of doing things a little better than yesterday.
How it Started
Eleven07 Standard didn't begin with a business plan.
Years ago, I needed custom hats for my construction company. I already had a laser, some leather, and just enough curiosity to figure it out myself. A few hats were made, the project served its purpose, and life moved on.
Then, years later while traveling in Europe, my favorite hat disappeared onto the tracks of a London subway station. The hat was gone, and it was no longer being made.
So I decided to make one.
What started as a replacement became a pursuit of better materials, better techniques, and better craftsmanship.
THE STANDARD ISN'T PERFECTION
It's caring enough to make the next one better.
Available now
The Standard
A standard isn't perfection.
It's a commitment to craftsmanship over shortcuts.
To quality over quantity.
To learning from every project and improving with every version.
Every hat, patch, and design is built with one goal: